Terms & Conditions

Last updated: July 4, 2026

Welcome to Dog Principal LLC. These Terms & Conditions ("Terms") govern your access to and use of the website dogfoodprincipal.com (the "Site") and the purchase of any products or services from Dog Principal LLC ("Dog Principal," "we," "us," or "our"). By accessing the Site or placing an order, you agree to be bound by these Terms. If you do not agree, please do not use the Site.

1. Eligibility

You must be at least 18 years old, or the age of majority in your jurisdiction, and able to form a legally binding contract to use the Site or place an order. By using the Site, you represent that you meet these requirements.

2. Products & Descriptions

We strive to describe and display our products — including dog food, treats, chews and accessories — as accurately as possible. However, we do not warrant that product descriptions, pricing, images, colors or other content are complete, current or error-free. Product packaging and ingredients may change; always read the label on the product you receive.

3. Pricing & Availability

• All prices are listed in U.S. dollars and are subject to change without notice.
• Products are offered subject to availability, and we may limit quantities or discontinue any product at any time.
• In the event of a pricing error, we reserve the right to cancel or refuse any order placed at the incorrect price, even after an order has been acknowledged.

4. Orders & Payment

When you place an order — whether by phone, email or through our contact form — you are making an offer to purchase. All orders are subject to acceptance and confirmation by us. We reserve the right to refuse or cancel any order for any reason, including suspected fraud or product unavailability. Payment must be received or authorized before an order is dispatched.

5. Shipping & Delivery

Shipping timeframes, costs and coverage are described in our Shipping Policy, which forms part of these Terms. Delivery dates are estimates and not guaranteed.

6. Returns & Refunds

Our Refund & Return Policy explains how to request a return, replacement or refund and forms part of these Terms.

7. Product Use & Veterinary Disclaimer

8. Acceptable Use

You agree not to use the Site to: violate any law or regulation; infringe the rights of others; transmit harmful code or spam; attempt to gain unauthorized access to our systems; scrape or harvest data; or interfere with the proper functioning of the Site.

9. Intellectual Property

All content on the Site — including text, graphics, logos, the Dog Principal name and mark, images, and layout — is owned by or licensed to Dog Principal LLC and is protected by intellectual property laws. You may not copy, reproduce, distribute or create derivative works without our prior written permission.

10. Third-Party Links

The Site may contain links to third-party websites or services that we do not control. We are not responsible for the content, policies or practices of any third-party sites, and links do not imply endorsement.

11. Disclaimer of Warranties

The Site and all products and content are provided on an "as is" and "as available" basis without warranties of any kind, whether express or implied, including implied warranties of merchantability, fitness for a particular purpose and non-infringement, to the fullest extent permitted by law.

12. Limitation of Liability

To the fullest extent permitted by law, Dog Principal LLC and its officers, employees and affiliates will not be liable for any indirect, incidental, special, consequential or punitive damages, or for any loss of profits, data or goodwill, arising out of or related to your use of the Site or products. Our total liability for any claim will not exceed the amount you paid for the product giving rise to the claim.

13. Indemnification

You agree to indemnify and hold harmless Dog Principal LLC from any claims, damages, liabilities and expenses (including reasonable legal fees) arising out of your breach of these Terms or misuse of the Site or products.

14. Governing Law

These Terms are governed by the laws of the State of Florida, without regard to its conflict-of-law principles. You agree that any dispute will be subject to the exclusive jurisdiction of the state and federal courts located in Pinellas County, Florida.

15. Changes to These Terms

We may revise these Terms at any time by updating this page. Changes are effective when posted. Your continued use of the Site or placement of orders after changes are posted constitutes your acceptance of the revised Terms.

16. Contact Us