Bestseller
Dry Food
Royal Dry Kibble
Chicken & brown rice recipe with omega-3s for a shiny coat and steady energy. Complete & balanced for adult dogs.
$34.9912 lb bagOrder
🐶 Treat your dog like royalty
Premium food & treats for your very good boy.
Wholesome, vet-approved recipes made with real meat and zero nasty fillers — plus the treats, chews and accessories every happy dog deserves. Delivered fresh to your door.
Vet-approved recipes
Real meat, no fillers
Made in the USA
100%Balanced nutrition
4.9/52,300+ reviews
🐾
15,000+Happy dogs fed
Vet-Approved
Real Ingredients
Fast Free Shipping
Friendly Support
30-Day Guarantee
🦴 Our bestselling range
Everything your dog needs, in one place
From complete daily meals to reward-worthy treats and playtime essentials — thoughtfully sourced and dog-tested.
New
Wet Food
Gourmet Slow-Cooked Stew
Tender beef simmered with garden veggies in a rich gravy. Grain-free, high-moisture goodness picky eaters adore.
$28.9912-can caseOrder
Grain-Free
Treats
Natural Training Treats
Soft, bite-sized rewards made with single-source protein. Perfect for training, tricks and just being a good dog.
$12.9910 oz pouchOrder
Biscuits
Oven-Baked Biscuits
Crunchy pumpkin & peanut butter biscuits baked in small batches. Wholesome, satisfying and irresistibly crunchy.
$9.9916 oz boxOrder
Vet Pick
Dental Chews
Fresh-Breath Dental Chews
Ridged chews that scrub away plaque and freshen breath while keeping busy paws happily occupied.
$16.9928-count bagOrder
Popular
Accessories
Toys & Essentials
Durable plush & rope toys, non-slip bowls, comfy collars and leashes — built for playtime and everyday adventures.
$7.99starting atOrder
Looking for a bundle or subscription? Contact us for custom orders →
0%fillers & junk
Why Dog Principal
Food good enough for a four-legged king
We believe every dog deserves nutrition made with the same care you'd want for your own family. So we obsess over sourcing, formulation and quality.
- Real meat first
Named animal protein is always the #1 ingredient — never mystery meat or by-product meal.
- No fillers or artificials
Zero corn, wheat, soy, artificial colors or flavors. Just wholesome, recognizable ingredients.
- Formulated with experts
Recipes developed with veterinary nutritionists and meeting AAFCO complete & balanced standards.
- Made in the USA
Crafted in trusted facilities with rigorous safety and freshness testing on every batch.
The Dog Principal difference
Happier tails, healthier dogs
Wholesome Recipes
Nutrient-dense meals with real protein, fruits and veggies that support digestion, energy and a glossy coat.
Safety You Can Trust
Every batch is quality-checked for freshness and safety, so you can feel confident at every single meal.
Fast, Free Delivery
Orders over $49 ship free across the continental US, arriving fresh in just 2–5 business days.
Picky-Eater Approved
Rich aromas and tender textures win over even the fussiest pups — or your money back, guaranteed.
Real Human Support
Questions about diet or portions? Our friendly team is a call or email away, ready to help you and your pup.
Loved by Thousands
Over 15,000 dogs fed and a 4.9-star average rating from pet parents who came back for more.
By the numbers
Trusted by pet parents nationwide
When food is made with real care, it shows — in shinier coats, better digestion and a whole lot of happy tail wags.
15K+Happy dogs fed
4.9★Average rating
50+Recipes & products
98%Would recommend
Our story
Founded by dog people, for dog people
Dog Principal LLC was born from a simple frustration: reading a dog food label and not recognizing half of what was on it. We knew our dogs — and yours — deserved better.
From our home base in St. Petersburg, Florida, we set out to build a brand around honest ingredients, transparent sourcing and genuine care. Today we help thousands of families across the country feed their best friends with total confidence.
Because to us, your dog isn't just a pet. They're the principal member of the family — and they should eat like it.
St.PeteFlorida, USA
Simple & stress-free
Getting started is easy
1
Pick your products
Browse our range and choose the food, treats and accessories that suit your dog's needs.
2
Place your order
Call, email or send us a message. We'll confirm details, portions and delivery with you.
3
Wag & enjoy
Your order arrives fresh and fast — then just watch those happy tails at mealtime.
🐾 Real pet parents, real tails
Loved by dogs & their humans
★★★★★
"Bella has never been healthier. Her coat is shinier and she actually gets excited for mealtime now. The switch was so worth it."
Sarah M.St. Petersburg, FL
★★★★★
"Fast shipping and my picky eater finally loves his food. I emailed a question about portions and got a real, helpful reply the same day."
James T.Tampa, FL
★★★★★
"The dental chews genuinely work — my vet noticed cleaner teeth at his last check-up. Quality you can actually see. Highly recommend."
Priya R.Clearwater, FL
Good questions
Frequently asked questions
Are your foods complete and balanced?
Yes. Our recipes are formulated to meet the AAFCO nutrient profiles for complete and balanced nutrition, developed with input from veterinary nutrition experts. If you have specific dietary concerns, reach out and we'll happily help.
Do you offer grain-free options?
Absolutely. Several of our recipes and treats are grain-free, and others use wholesome grains like brown rice. We can help you choose the right fit for your dog. Always consult your veterinarian about the best diet for your individual pet.
Where do you ship, and how much does it cost?
We ship throughout the continental United States. Shipping is free on orders over $49; a flat rate applies to smaller orders. Most orders arrive within 2–5 business days. See our Shipping Policy for full details.
What is your return policy?
We stand behind everything we sell with a 30-day happy-dog guarantee. If you or your pup aren't satisfied, contact us for a replacement or refund. Full details are in our Refund & Return Policy.
How do I place an order?
The fastest way is to call us at (917) 998-9435, email info@dogfoodprincipal.com, or send a message using the contact form below. We'll confirm your products, quantities and delivery details.
Can I set up recurring or bulk orders?
Yes! Many customers set up recurring deliveries or order in bulk to save time and money. Contact us and we'll create a custom schedule that keeps your dog's bowl always full.
Ready when you are
Give your dog the royal treatment
Join thousands of happy pet parents. Order premium food, treats and accessories today — with fast, free shipping over $49.
Get in touch
Order or ask us anything
Tell us about your dog and what you're looking for. We'll get back to you quickly with recommendations and next steps.
Contact details
Visit / Mailing address7901 4th St N, Ste 300
St. Petersburg, FL 33702
St. Petersburg, FL 33702
Phone+1 (917) 998-9435
HoursMon–Fri: 9am–6pm ET
Sat: 10am–4pm ET · Sun: Closed
Sat: 10am–4pm ET · Sun: Closed