Privacy Policy

Last updated: July 4, 2026

Dog Principal LLC ("Dog Principal," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, and the choices you have when you visit dogfoodprincipal.com (the "Site") or contact us about our products and services.

1. Information We Collect

We collect information in a few different ways:

Information you provide directly

• Contact details — your name, email address and phone number when you fill out our contact form, request an order, or email or call us.
• Order & inquiry details — the products you're interested in, quantities, delivery preferences and any information you include in your message.
• Communications — records of correspondence when you contact our support team.

Information collected automatically

• Device & usage data — IP address, browser type, device type, operating system, referring pages, pages viewed and the dates/times of your visits.
• Cookies and similar technologies — as described in our Cookie Policy.

2. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and process and fulfil orders;
• Provide customer support and communicate with you about your requests;
• Send you information you request and, where permitted, occasional updates or offers;
• Operate, maintain, improve and secure our Site and services;
• Understand how visitors use our Site through analytics;
• Detect, prevent and address fraud, abuse or technical issues; and
• Comply with our legal obligations and enforce our Terms & Conditions.

3. Legal Bases & Consent

Where required by law, we process your personal information on the basis of your consent, our legitimate business interests, the performance of a contract with you, or compliance with a legal obligation. You may withdraw consent at any time by contacting us, though this will not affect processing already carried out.

4. How We Share Information

We do not sell your personal information. We may share information with:

• Service providers who perform services on our behalf, such as web hosting, email delivery, payment processing, shipping and analytics — only as needed to provide those services.
• Legal and safety — when we believe disclosure is necessary to comply with a law, regulation, legal process or governmental request, or to protect the rights, property or safety of Dog Principal, our customers or others.
• Business transfers — in connection with a merger, acquisition, financing or sale of assets, information may be transferred as a business asset, subject to this Policy.

5. Cookies & Tracking Technologies

We and our partners use cookies and similar technologies to operate the Site, remember your preferences, measure performance and support marketing. You can control cookies through your browser settings. For full details, please read our Cookie Policy.

6. Advertising & Analytics

We may use third-party services such as Google Analytics and advertising platforms (for example, Google Ads and Meta) to understand Site usage and to deliver relevant advertising. These providers may use cookies and similar technologies to collect information about your activity on our Site and other sites over time. You can opt out of personalized advertising through:

• Google Ads Settings — adssettings.google.com
• Digital Advertising Alliance — optout.aboutads.info
• Network Advertising Initiative — optout.networkadvertising.org

Google's use of information is governed by the Google Privacy Policy.

7. Your Privacy Rights

Depending on where you live, you may have the right to access, correct, update, or delete your personal information, to object to or restrict certain processing, to data portability, and to opt out of marketing communications or the "sale" or "sharing" of personal information.

California residents (CCPA/CPRA) and residents of other U.S. states with applicable privacy laws may exercise these rights, and we will not discriminate against you for doing so. To make a request, contact us using the details below. We will verify your identity before responding.

8. Data Security & Retention

We implement reasonable administrative, technical and physical safeguards designed to protect your information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security. We retain personal information only for as long as necessary to fulfil the purposes described in this Policy or as required by law.

9. Children's Privacy

Our Site and products are intended for adults. We do not knowingly collect personal information from children under 13 (or under 16 where applicable). If you believe a child has provided us with personal information, please contact us and we will delete it.

Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites, and we encourage you to review their privacy policies.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date above. Material changes will be posted on this page. Your continued use of the Site after changes become effective constitutes acceptance of the revised Policy.

10. Contact Us